AdWords Is Scalable
One of the trickiest challenges for any marketer is finding lead sources that scale– meaning, it doesn’t require five times the effort to get five times the leads.
AdWords Is Measurable
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measurable, and AdWords PPC is one of the most measurable of online channels.
AdWords Is Flexible
AdWords provides tons of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach.
AdWords Is Faster than SEO
For new businesses and websites, it can take months to see results from SEO. More likely the problem is that competition is fierce and it takes time for a website to “prove” itself and earn authority and links. AdWords is a great workaround for new businesses because you don’t have to wait around so long to see results. While working on your site’s SEO, you can put resources into an AdWords campaign and start getting impressions and clicks immediately.
Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
DIGITAL LEAD GENERATION
What is Digital Lead Generation?
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
Why is Lead Generation Important?
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Smart Content Creation
Smart Content is content that is personalized to the characteristics of the visitor consuming it. This can be done in a multitude of ways, but the core principal behind Smart Content is that personalized relevant content better engages visitors and leads them through your sales funnel much more quickly and efficiently than static, one-size-fits-all content.
Content marketing does a great job of educating potential buyers and driving brand awareness. Brand aware consumers often come back to your website directly to continue their research, but all to frequently, company websites tend to be self-focused, rather than customer-centric.
Smart Content is more than just well written or well-executed content. There is another meaning of “Smart Content” – one that takes your marketing efforts to the next level, increasing ROI and driving more marketing qualified leads into your pipeline.