European Search Award 2017 goes to BlueGlass Interactive – This is Us!

Wohoo! We won the coveted European Search Award 2017 in the category ‘’best mobile campaign .‘’ We are so excited 🙂

We successfully designed the distribution of complex financial products for smartphones. The high user acceptance succeeded because of the implementation through consequent focus on user needs as well as a clever user experience (UX).

Opinion of the jury

And this is what the expert-committee of the jury thought after a two our long inspection process:

“BlueGlass Interactive did not only create an incredible mobile experience but also found an innovative way to request complex data over the phone and thus enhancing the final conversion rate by 55%!”

We feel flattered 😉

What we did

The innovative solution of the application process of Cashgate and Viseca consists of a need-driven home page and is leaned on one known chat systems formula. The dialogue like User guidance results through the input process in an enhancing of the conversation rate by 55%.

Here are the projects factsheets about the process:

Mobile experience of the usage for Cashgate and Viseca Credit and credit card applicants of smartphone

But there is more! – Further nominations

Three more of our campaigns were honoured with a place on the shortlist:

  • BlueGlass London & OKA for best use of Search in retail
  • BlueGlass London & Expedia for best use of search in travel/leisure
  • BlueGlass Zurich & UPC for best use of content marketing

At this point, we, UPC and BlueGlass, want to congratulate the team of A compliment to the content-force that revolves around Oliver Lutz and Sarah Messmer! They were deservedly nominated for the  best in-House team! And in all modesty: BlueGlass even managed to be nominated for best European SEO-Agency 😉

The European Search Awards

The European Search Award is the biggest European Award in the field of Search engine optimisation, pay per click and digital marketing. The winners have prevailed themselves against others, all were judged by a jury of 400 votes/entries of agencies and in-house teams.

BBC moderator Andy Crane hosted the award show


Our trophy fits perfectly in our office


The European Search Awards were before held in Amsterdam, Barcelona, Reykjavik, Berlin and Paris, before this year’s winners were awarded on the 27th April 2017 in Cracow, Poland.

If you’d like to know more about the range of services we provide, discuss working with us or have a great idea for collaboration, then please get in touch.
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